LIFETIME®
VIEWER PROFILE

Lifetime® is a premier entertainment destination for women dedicated to offering the highest quality programming spanning scripted series, nonfiction series and movies.

LIFETIME® is Ranked #2
Among women 25 – 54 vs female centric nets

DIGITAL AUDIENCE

69%

own
a home

49%

have a
college degree

33%

have a
HH with children

DIGITAL AUDIENCE

69%

own
a home

49%

have a
college degree

33%

have a
HH with children

$87K Median HHI

LIFETIME SOCIAL MEDIA FOOTPRINT

WOMEN WHO WATCH LIFETIME SPEND MORE
ON AVERAGE THAN WOMEN WHO WATCH OTHER NETWORKS

This was collected from the Lifetime’s 1Q 2019 Audience Profile.

The Balancing Act is the longest running show on Lifetime. The Balancing Act airs nationally on Lifetime weekdays from 7:30-8:00am ET/PT. Additionally, each episode is broadcast a minimum of 500 times in syndication on 150+ local and regional broadcast stations.

NATIONAL BROADCAST SYNDICATION

Syndication

ENGAGE WITH YOUR AUDIENCE EVERYWHERE

The Balancing Act is a “by invitation only” program. If selected, the television series will include your product or service in a branded segment integration as part of a 30-minute program. The segment will air a minimum of two (2) times on Lifetime, weekday mornings.

Dedicated Landing Page
Each segment will be featured on a dedicated interactive landing page, hosted on TheBalancingAct.com, including but not limited to the YouTube video player and a segment synopsis.

Social Media
Through coordinated efforts with our social media team, we promote each segment on multiple social platforms.

The segment will air on the BrandStar Over-the-Top (OTT) channel at BrandStar.TV, a 24-hour streaming service.

Where applicable, The Balancing Act will publish press releases to publicize upcoming stories and partnerships.

Our Partners

Our Partners
Experiences

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